CMO / Brand Identity / Website Design / Naming Architecture
I was brought onto the Airemos team when the company was just beginning to take shape. The ask was for a complete brand identity that centered around the key product attributes:
Innovative, Simple, Lightweight, and Adaptive.
To bring a new identity to a new innovative product was a challenge that needed to be met with an extremely modern yet very approachable brand to match the cutting edge technology behind the product as well as it's large target market.
We changed the name to directly incorporate 'air' into it as it is where the magic happens when people come in contact with it.
The floating structure symbolizes the light-weight design and attributes of the technology that drives Airemos. It is modern yet unique in the world of tech brands and the varying design direction give the brand breadth to expand into as many product lines as they can create.