ALL AMERICAN LICENSING
BRANDING / LOGO DESIGN
All American Licensing is a brand licensing company that focuses on delivering and distributing brand licensing rights for some big brands.
They wanted a logo that could stand the test of time and make them stand out from their competitors in the licensing industry while maintaining a story of momentum and awareness.
The AAL Ribbon
The ribbon historically has been a symbol of awareness. From prestigious military awards to the immediately recognizable pink ribbon for The American Cancer Society, ribbons have a long history of being a physical cue to gain attention and create awareness.
The ribbon is made of 3 primary lines with a forward lean to symbolize both progressive thinking and forward momentum. This is built in to what AAL stands for. Progressive thinkers making fluid connections to take a client from where they are now to where they should be. This is the meaning for the symbol and the story behind it which is something incredibly powerful.